Message from the Deputy Leader

I’m honored to join the team in Helsinki as Deputy Leader. We’re bringing something Taiwan is incredibly proud of—its food. Through classic, home-style Taiwanese dishes, we hope to give our friends in the Nordic region a real taste of Taiwan. And beyond just flavor, we want to share a deeper understanding of our island, its people, and our culture.

Taiwan may be small, but it holds so much. We’re known around the world for our cutting-edge tech, but just as important is the food that warms our hearts. These dishes may seem simple, but they carry years of tradition and care. They are everyday tastes, passed down from one cook to the next, forming what we call the “Taiwanese flavor.”

But Taiwanese flavor isn’t just found at the dining table. While F:F:F centers around music, we’ve carefully designed every element to reflect the rich and diverse culture of Taiwan. We invited fashion designers like JENN LEE, known for her bold experimental style, and INF, whose work blends deconstruction with local elements, to create stunning stage looks. Graffiti artist BlackZao also joined us to bring visual energy to the performance. Our live visuals come from VJ artist Asking Gee, whose experience across international festivals adds a global touch to the show.

F:F:F is more than a music festival. It is a celebration where your ears, eyes, and taste buds can all take part in experiencing the true spirit of Taiwan.